--- title: "GDPR Implementation: Marketing Analytics Platform (Convertro)" description: "Case study: backporting GDPR onto the Convertro marketing analytics platform. Client-facing data-expungement UI, AWS API Gateway and Lambda, delivered in roughly one month and open-sourced." doc_version: 1 last_updated: 2026-05-23 canonical: https://variable.team/projects/gdpr --- # GDPR Implementation - Marketing Analytics Platform - **Company:** Convertro - **Industry:** Advertising & AdTech - **Dates:** Feb 2018 to Jul 2018 ### The compliance deadline In 2018, Convertro along with the rest of the tech industry conducting business within the EU came under the enforcement of the General Data Protection Regulation (GDPR). To mitigate risk and stay in compliance, Convertro needed to backport GDPR onto their existing stack. I took up the task and built the client-facing front end that lets businesses request their data and any private data of their users be expunged from Convertro's system. ### Building the data-expungement flow The project took around a month from start to finish. I built the front end as well as a test infrastructure that integrated with the backend and stress-tested the system. New technologies were introduced, including AWS API Gateway and Lambda. ### Open-sourcing the implementation The quick implementation impressed Convertro's parent company, AOL, who requested it be open-sourced and provided to the community. The implementation is available at . ## Sitemap [Full site index](/sitemap.md)