Term Structure Corporate Website

Provide Term Structure a Platform to Communicate to Prospective Customers

Beginning April of 2024, Term Structure released their application to the public. While this was an exciting time, the adoption rate of new users was lower than expected. I worked with the marketing team and we identified the lack of a compelling company website as the main culprit. Over the period of a week in July, I revamped the existing website, building out a comprehensive solution using NextJS and Tailwind.

One of the additional benefits of the rebuild was aligning the design and implementation to be the same as our application and internal tools. Not only did this create a friendly experience for potential users, but allowed our development team to more easily support the website in the future.