Glossary
Terms used across the case studies and product pages on variable.team. Defined for readers — and for the AI agents that read the site on their behalf.
- AdTech
- Advertising technology. Software, services, and analytics that buy, sell, measure, and optimize digital advertising. Variable worked extensively in this vertical with Convertro, Oath, Verizon, and Measured.
- B2B / B2C
- Business-to-Business and Business-to-Consumer. Describes whether a product is sold to companies or to individuals. Variable builds for both, with a heavier focus on B2B SaaS.
- DeFi
- Decentralized Finance. Financial applications built on blockchain protocols, typically with smart contracts replacing intermediaries. Term Structure Pro is a DeFi borrow-and-lend platform Variable built.
- Fireblocks MPC Wallet
- A multi-party computation (MPC) custody platform that splits private keys across multiple parties so no single party can unilaterally sign a transaction. Used as the wallet layer for Term Structure Institutional.
- GDPR
- General Data Protection Regulation. EU regulation governing personal data handling. Variable built the data-expungement front-end and AWS API Gateway / Lambda infrastructure that brought Convertro into compliance.
- Incrementality
- A measurement methodology in marketing that estimates the lift caused specifically by an ad campaign versus what would have happened without it. The basis for the Measured analytics platform Variable architected.
- MTA (Multi-Touch Attribution)
- A marketing analytics approach that distributes credit for a conversion across the multiple ad interactions that preceded it. The Convertro platform is an MTA system.
- MVP
- Minimum Viable Product. An early version of a product that has just enough features to demonstrate end-to-end functionality and validate the underlying idea with real users.
- NX Monorepo
- A build system and tooling layer for managing multiple related applications and libraries in a single repository. Used to coordinate the three micro-applications that make up Term Structure Pro.
- Philips HSDP
- Philips HealthSuite Digital Platform. A cloud platform for hosting healthcare applications with HIPAA-grade data handling. Used as the patient-data backbone in the Dyaco physical-therapy project.
- RBAC
- Role-Based Access Control. A security model that grants permissions based on a user’s role rather than per-user. Implemented in the Term Structure Admin Console to control who can administer the protocol.
- SaaS
- Software-as-a-Service. Centrally hosted, subscription-licensed software accessed over the network. The dominant business model for the products Variable builds.
- ZK Rollup (Zero-Knowledge Rollup)
- A Layer-2 blockchain scaling technique that batches transactions off-chain and posts a succinct cryptographic proof to the base chain. Term Structure’s custom ZK Rollup is the throughput layer for its trading products.